About The Project
Turtle Rock Whiskey was conceived in a desire to expand upon what our team accomplished with ¡S@lud!: to create an in-house brand that showcases Cre@te’s suite of services, including product concept, creative design, visual identity, brand strategy, and packaging design. Like ¡S@lud!, Turtle Rock Whiskey reflects Cre@te’s many years of experience in creative marketing for the adult beverage industry.
Conception
The name “Turtle Rock” reflects the brand co-creator’s affinity for turtles, but also a nod to a famous natural landmark in Cre@te’s home state of Washington.
Tone
In contrast to Salud, the team crafted Turtle Rock Whiskey’s visual identity to be more rustic and conservative in tone, intended for consumers who prefer to take things slow.
Design Approach
Even as a fictional brand, we wanted the product to stand out among other whiskeys on the market. Turtle Rock Whiskey’s turtle shell bottle concept showcases Cre@te’s core values in clean design, clever storytelling, and craftsmanship that leaves a lasting impression.
High Fidelity
The team developed Turtle Rock Whiskey’s bottle and visuals in 3D, demonstrating how Cre@te builds brands that feel real, relevant, and ready for market.
Execution
Turtle Rock Whiskey represents our team’s capabilities and range in catering to specific markets, regions and demographics.
