About The Project
ReadyNine, an IT services firm based in Chicago, collaborated with Cre@te to develop strategic marketing solutions in support of the organization's goals for rapid M&A expansion and customer acquisition. Cre@te provided support with the development and execution of a go-to-market strategy, project management and CRM tools, and marketing assets including a new website ReadyNine.com and print materials showcasing their products.
Brand Cohesion
Our team leveraged ReadyNine's niche as an enterprise Technology Solutions Provider (eTSP) as a basis to establish a company vision statement and internal language. Marketing assets utilized ReadyNine brand elements and tone to ensure clean layouts and consistent communication across all channels.
Quick Growth
The combined branding, marketing assets, and go-to-market strategies enabled the company to scale significantly. This growth included hiring 20 new employees within six to nine months, and the project resulted in 11 companies under Letter of Intent (LOI) for acquisition, based on the established brand presence.
Design Approach
Cre@te instituted a connected ecosystem of tools, including Monday.com and Salesforce, with integrated lead generation and project management for execution. Strategic implementation of marketing assets and CRM integration supported significant company growth and acquisition efforts. Clients leveraged these tools to expand service offerings and improve market presence.
Website Refresh
ReadyNine.com's original WordPress site was rather basic and lacking in flair, so the goal of the redesign was to create a new site that exudes an enterprise feel and leaves a strong first impression for its target customers. In addition, Cre@te produced a steady flow of new content for the website, including insights and blog articles, and updates on vertical expertise and services.
Smooth Development
Clear communication, established workflows, and implemented project management tools resulted in efficient production cycles and quick turnaround times on marketing assets.
