About The Project
IT services provider Optimum Fibre Group connected with Cre@te for support on a number of endeavors, including a full brand refresh, a new website, and marketing implementation ahead of the company's plans to expand services beyond connectivity (fiber circuits) to include unified communications, cloud infrastructure, and managed IT. The Cre@te team assisted with the new company name, Consortiv, and updating the branding, as well as provided tailored marketing solutions that streamlined productivity and broadened client outreach.
Elevated Website
Cre@te transformed Optimum Fibre's single-page spread to a multi-page full-featured site Consortiv.com, showcasing new services, insight articles, and national-level case studies.
Updated Identity
Along with a newly-designed logo for Consortiv, the team updated the old brand's color profile, adjusting the blues and accent golds for a more modern visual style.
Design Approach
In addition to crafting Consortiv's new brand identity, Cre@te built and installed customized project management tools for sales and marketing, including a unique commission calculator and report tracker. The team also executed lead generation campaigns via LinkedIn and email outreach following the organization's relaunch.
Marketing Implementation
Cre@te developed several solutions for Consortiv's marketing initiatives, including ramping up a HubSpot CRM, building out revenue operations to track contracts and pipeline, and integrating project management via Trello.
Cost Efficiency
To reduce overhead costs for the client, Cre@te provided hosting and management for Consortiv.com, and also leveraged generative AI to produce professional explainer videos for training.
